Business Overview
The Company distributes computers, computer peripherals, software, IT system, computer consumables and Communication Device of over 60 world-recognized brands whereas the Company’s customer base includes countrywide computer retailers and wholesalers, major software solutions providers, local-branded computer manufacturers, department stores, giant superstores, and stationary shops, and Indochina.
Vision
“SYNNEX is committed to being a leading Thai company as well as to developing and growing its businesses to be strong and stable, together with incorporating a positive corporate culture and good governance practices and also in being responsible towards society and the environment, so as to achieve excellence in a sustainable manner”
Mission
  • Being committed to achieving customer satisfaction together giving importance to delivering quality products and services to satisfy its customers and clients.
  • Being committed to creating economic value together with delivering trust and confidence with regards to conducting its businesses in accordance with the principles of good governance, as well as to being an organization that delivers positive financial returns to all involved Stakeholder groups in an equitable manner.
  • Being committed to developing creative thinking and innovation, as well as to making use of the latest modern and advanced technology or applications in managing its businesses so as to increase overall business effectiveness.
  • Being committed to creating a knowledge-based culture within the organization, so as to engage all its staff in developing and growing together with the Company and also to facilitate a mutually happy work environment.
  • Being committed to paying attention to as well as acting in a fully responsible manner towards the community, society as a whole and also the environment, so as to achieve ongoing business sustainability.
Strategies
PEOPLE EXCELLENCE

The strategy to maintain being in the leading No. 1 position with regard to our human resources through ongoing training and continuous development of our people, so that they will possess the skills, knowledge, leadership capabilities as well as be ahead of the curve in being in synch with the fast changing latest technologies; together with building our human resources team who are well-experienced with regard to the Internet of Things (IOT) so as to enable us to meet the current and immediate requirements of customers. Additionally, the Company will give importance to looking after and taking care of the health and welfare of our people as best as we can, in order to drive the Company towards achieving further successes in the future.

PRODUCT & SERVICE EXCELLENCE

The strategy to maintain being in the No. 1 position with regard to the types of IT products and associated services we provide through selecting only the latest and most innovative technology products with world-class international brand names, so as to expand our products portfolio and meet the various consumer demands in this current digital era. Additionally, we will develop our Company to be the comprehensive center of technological products together with being the center for technology-related services under the “Synnex as a Service (SaaS)” concept, that will enable the SYNNEX to provide further types of IT-related services to our customers. The Company will also further develop and upgrade the quality standards of our comprehensive range of services under the “Total Solution Service” concept in line with being an Integrated Service Solutions provider to support the IoT Ecosystem, provided by a team of Certified Engineers with the capability to deliver both the best-in-class IT products and associated services to our customers and general consumers under the “Trusted by SYNNEX” corporate brand logo.

OPERATION EXCELLENCE

The strategy to maintain being in the No. 1 position with regard to our business operations through having in place the technology and innovation Knowledge Base as a vital tool in adapting the Artificial Intelligence-based technology for use within our internal operations management processes. This is to enhance our potential capabilities in being able to launch and distribute both IT products and IT-related services in a speedy and efficient manner so as to create a distinct competitive business advantage for the Company; together with re-engineering the internal working procedures and processes of the organization to be fully aligned with the objective of growing the business under the latest Agile Methodology, in order to both more effectively meet and fully satisfy the needs of all involved parties.

COLLABORATION EXCELLENCE

This strategy is to maintain being in the No.1 position within the hearts and minds of all involved Stakeholders of the Company – namely: business principals and partners/suppliers, customers, general consumers, investors and Shareholders, local communities and society as a whole, through relying on the close cooperation of our personnel as a key factor and primary means to create ongoing business value-added for the Company in the domestic Thailand and regional Indochina markets. As such, the strategy of Key Partner Management will be implemented by analyzing and assessing our Business Partners so as to successfully be able to access and cooperate with this targeted group of desired Business Partners in a more effective manner, together with supporting the emerging and smaller Business Partners so as to create greater confidence and achieve ongoing stronger business growth with them. Additionally, the Company will conduct our businesses within the principles of good corporate governance and corporate social responsibility for the benefit of achieving continuous business growth and development on a sustainable basis.