Business Overview
The Company distributes computers, computer peripherals, software, IT system, computer consumables and Communication Device of over 60 world-recognized brands whereas the Company’s customer base includes countrywide computer retailers and wholesalers, major software solutions providers, local-branded computer manufacturers, department stores, giant superstores, and stationary shops, and Indochina.
Vision
“To be the No.1 IT Ecosystem in Thailand, Making people’s lives better and easier with technology”
Mission
  • Being committed to building trust with all stakeholder by consistency delivering reliable products, services, and cohesive team to achieve sustainable growth.
  • Being committed to creating a knowledge-based culture and creativity development for employees as well as to making use of the latest modern and advanced technologies for businesses development so as to sustainably increase overall business effectiveness.
  • Being committed to paying attention to as well as acting in a fully responsible manner towards the community, society as a whole and also the environment, so as to achieve ongoing business sustainability.
  • Being committed to creating economic value together with delivering trust and confidence with regards to conducting its businesses in accordance with the principles of good governance, as well as to being an organization that delivers positive financial returns to all involved Stakeholder groups in an equitable manner.
Strategies
PEOPLE EXCELLENCE

Synnex focus on human resources which is a key to drive forward the customer service and its businesses in four keys: • Recruitment by considering qualification aligning with TRUST which is the Company’s culture • Planning to develop and increase employee potential by training new product also training for people outside organization to enhance their knowledges and skills in information technology industry. The Company also encourages employees to earn the IT certifications as technical skills from IT distributor leaders to build customer’s confidence. Moreover, the Company offers e-learning to employees to facilitate employees who work in branch offices located nationwide. • The Company established a policy to promote and monitor career development planning to ensure goal achievement. Such employee development can be undertaken through proper training, providing counseling and guidance, and monitoring and following up implementation by their superiors. In addition, the Company supported the individual development to develop their career paths and job rotation in line with the change of product, sales strategy, distribution channel or working process. • The Company established a policy to have flexible benefits and suitable to digitalization era such as, Work from anywhere, Scholarships for employees' children, the Company’s nurses, annual health checkup, group accident and health insurance, employee purchase program, free breakfast, uniform, annual bonus, travel expense, and mobile expenses (some position). The Company offered Employee Joint Investment Program to create motivation to work and build the sense of ownership of the Company.

PRODUCT & SERVICE EXCELLENCE

Synnex operates business under TRUSTED BY SYNNEX which focuses on IT products and related services emphasizing on quality of product and total solutions service, including considers product distribution of manufacturer who takes a serious priority on after-sales service to build customer’s confidence both and personal and corporate customer on quality of products throughout the service life. The Company focuses on careful screening and selection of new products using 3 plus 1 Product category is divided categorizes into three groups plus an after - sales service as follows: • Consumer Product (end-user), Synnex focuses on consumers’ need to emphasize an end user devices market leader which provide selection of new world-class technology products, categorizing into two groups; general product such as computer, computer peripherals, CPU, Motherboard, Hard Disk Drive, Graphic Card, Printer, and product for Niche Market such as, PC Component, Gaming Gear, Game Console, and lifestyle product; Drone and Instax camera. • Commercial Product (product for corporate), Synnex focuses on solution services to customize for each organization and to promote the organization growth in terms of flexible working and its working efficiency, considering database security. Our products and devices for SME and corporate are Client, Workstation, Server, Storage, Network, Software. In addition, high growth products, for instance, IoT, Cloud Service, Security, Industrial Grade are available for our customer. • Communication Product (Smart Device Communication), Synnex focuses on high quality smart devices, such as Mobile Phone, Tablet, Accessories also focus on Smart Gadgets, such as Smart Watch, Smart Glasses, Air Purifier which those devices can be integrated with 5G technology which makes it possible for them to interact over the internet smoothly. • After- Sales Service, Synnex emphasizes on total services solution by technician starting from device usage issue, technical issue, repairs under warranty and out-of-warranty for products which distributed and not distributed by the Company, through Synnex Call Center 1251, Synnex service, and our partners and Authorized Service Center coverage nationwide to deliver the best customer experiences.

OPERATION EXCELLENCE

A focus on caring for Synnex’s customers and business partners under the Prompt & Care strategy, through applying innovation and new technology to our operations so as to enhance competitiveness under the laws and regulations of Thailand and country of origin and policy and regulation of the Company’s partners. Prompt & Care strategies are as follows: • Prompt – Synnex emphasizes the organization change to Digital Company. The Company uses Data Warehouse collecting and managing all data from varied sources to provide meaningful business insights and to be available for searching users in a timely manner. With Big Data, Synnex can analyze and figure out the report in various dimensions also develop internal process through Robotic Process Approval to reduce a complex workflow. • Care – a focus on caring for customer’s business for growing together with the Company by emphasizing planning the long-term working plan and conduct a business plan meeting during the year for working alignment and problem solving together with customers. Synnex supports customers on selecting and distributing products or provides flexible payment plan also compiles data for product portfolio analysis to ensure that the Company can present the best products and services to customers.

COLLABORATION EXCELLENCE

A focus on caring to win stakeholder’s heart and all stakeholders engagement. Synnex supports staff on social responsibility activities for the community and society and conservation of the environment, placing emphasis on E-waste Management by being the center of Drop Point to reduce the amount of e-waste. While, building strong relationship with business partners through business planning to build their confidence and planning for future problems including creating CRM Strategies to managing the company’s relationships and interactions with potential customers and target customers. The Company emphasizes on all products widely recognized under the “Trusted by Synnex” corporate brand also focuses on invertors by providing information, news, directions, or policy regularly to build their confidence through digital communication both for internal and external organization. Moreover, Synnex conducts our business based on the principles of good governance and being responsible to society and environment, so as to promote the development of society under the modern technology and innovation to achieve sustainable growth.